2020 Boosting my Business

www.johnlscott.com/elevate

Thank you for being a part of the John L. Scott family as we begin to celebrate our 89th year in 2020! 

At John L. Scott we are committed to your success and are very excited about what 2020 will bring as all indicators point to a great market! With that in mind, we are pleased to offer you our 2020 Business Planning System – Elevate.  Elevate is designed to provide you with actions steps to increase your Business in 2020!

A copy of your Elevate Business Strategy will be emailed to you and your Office Leader for you to further refine and develop your business strategy for the upcoming year. We recommend you reaching out to your Office Leader and Business Coach to arrange a time to meet and discuss your plan, as well as set accountability targets for your success. And – just as an added benefit, once you’ve submitted your business plan you will automatically be entered into a drawing to win an iPhone 11 (or equivalent device of your choice). Good luck!

Your success is our success – let’s work together to make 2020 the best year ever! 

Broker Associate Name {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Select your office

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(example: 12345, or check with office staff)

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3 Key Focus Areas to Accomplish Goal:

Each focus area are smaller segments that make up the one large goal.  For instance, if your one big goal is to take over a neighborhood, then the three focus items might be to:
 
1) Identify farm
   a. Action Items (Pull data from 1 mile around home)
2) Mail twelve snail mail pieces to farm
  a. Identify what day each piece goes out
  b. What piece is mailed
3) Host an event for said farm area. 
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# of transactions you need to close in 2020

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# of Seller Representation

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# of Buyer Representation

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Number of UCR Conversations I need to have

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Number of Listing Appointments I need

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Weekly Engagement Activities


How often do you spend time doing:

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Total Weekly Goal: 

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Do you think real estate prices will increase, decrease, or remain the same? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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(A- currently buying or selling, B-you know they will refer you, C-may refer you, D-delete)

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Do you send seasonal items? (Thanksgiving, Housing Forecasts, Happy Holidays) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many and at what frequency do you send seasonal items below?

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Do you participate in your office Snail Mail CRM? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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UCR - Ultimate Client Relationship®

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Where to find: mydesk.johnlscott.com > Contacts

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(Hint: Should be the number of Property Tracker Accounts and is the best CRM tool to utilize)

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Will you farm a new/different neighborhood in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a John L. Scott Realtor Spotlight video? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Home Owner Direct - Do you reach out to sellers not on the market to express that you have a buyer and would like to show their unlisted home? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which John L. Scott L.A.B.S. are you interested in taking? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a formal presentation? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize the Black Box? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you leave the Black Box behind with your client? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize the Selling Your Home Guide {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Is the Selling Your Home Guide Customized? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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For what do you use Cloud CMA for? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Pre-Listing Packet? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What's in it? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What day do you typically launch new listings? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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On a new listing, do you or someone else host an open house on Saturday & Sunday on the 1st weekend? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a Certified Open House Specialist? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to obtain this designation in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you walk the immediate neighborhood Early Entry for Neighbors (Every New Listing) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you participate in the Every Neighbor Postcard Campaign on every new listing {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you boost the following? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you hire a professional to take home photos on most new listing? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you hire a photographer or videographer to do a video of on every listing? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a Certified Seller Marketing Specialist® or Candidate? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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(Demonstrated seller consultation and marketing excellence)

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Do you know that you can make additional income by referring them to our Relocation department? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize Luxury Portfolio and/or Exceptional Homes by John L. Scott® materials? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize a: {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Have you hired a business or life coach? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you want to have business or life coach in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Buyer’s Agent? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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2020 Boosting my Business

www.johnlscott.com/elevate

Thank you for being a part of the John L. Scott family as we begin to celebrate our 89th year in 2020! 

At John L. Scott we are committed to your success and are very excited about what 2020 will bring as all indicators point to a great market! With that in mind, we are pleased to offer you our 2020 Business Planning System – Elevate.  Elevate is designed to provide you with actions steps to increase your Business in 2020!

A copy of your Elevate Business Strategy will be emailed to you and your Office Leader for you to further refine and develop your business strategy for the upcoming year. We recommend you reaching out to your Office Leader and Business Coach to arrange a time to meet and discuss your plan, as well as set accountability targets for your success. And – just as an added benefit, once you’ve submitted your business plan you will automatically be entered into a drawing to win an iPhone 11 (or equivalent device of your choice). Good luck!

Your success is our success – let’s work together to make 2020 the best year ever! 

Broker Associate Name {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Office {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Your JLS Agent ID: {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How long have you been licensed? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Number of weeks planned for vacation in 2020 (1-52) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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2019 Average sales price of homes you sold? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Your average commission rate in 2019 (2-3%) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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*Average number of conversations to ensure that a lead generates an appointment? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Total Gross Commissions Income {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a team? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What is your one big goal for 2020? (professionally) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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3 Key Focus Areas to Accomplish Goal:

Each focus area are smaller segments that make up the one large goal.  For instance, if your one big goal is to take over a neighborhood, then the three focus items might be to:
 
1) Identify farm
   a. Action Items (Pull data from 1 mile around home)
2) Mail twelve snail mail pieces to farm
  a. Identify what day each piece goes out
  b. What piece is mailed
3) Host an event for said farm area. 
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Your average seller commission rate in 2020 (2-3%) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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If invited to a buyer consultation, how often do I end up working with buyer? (0-100%) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Of those buyers you work with, how many end up purchasing a home? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Your average buyer commission rate in 2020 (2-3%) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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# of transactions you need to close in 2020

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# of Seller Representation

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# of Buyer Representation

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Number of UCR Conversations I need to have

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Number of Listing Appointments I need

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Number of Listings I need in 2020

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Number of contacts I need to make:

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Number of Buyer Appointments I need in 2019

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Weekly Engagement Activities


How often do you spend time doing:

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Total Weekly Goal: 

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Weekly Activities Remaining: {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many and at what frequency do you send seasonal items below?

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UCR - Ultimate Client Relationship®

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How many Market Insights will you add in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many people follow your business page? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What day do you typically launch new listings? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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On a new listing, do you or someone else host an open house on Saturday & Sunday on the 1st weekend? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a Certified Seller Marketing Specialist® or Candidate? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize Luxury Portfolio and/or Exceptional Homes by John L. Scott® materials? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Part Time/Full Time assistant? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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The email has been sent.

Your progress has been saved.

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2020 Boosting my Business

www.johnlscott.com/elevate

Thank you for being a part of the John L. Scott family as we begin to celebrate our 89th year in 2020! 

At John L. Scott we are committed to your success and are very excited about what 2020 will bring as all indicators point to a great market! With that in mind, we are pleased to offer you our 2020 Business Planning System – Elevate.  Elevate is designed to provide you with actions steps to increase your Business in 2020!

A copy of your Elevate Business Strategy will be emailed to you and your Office Leader for you to further refine and develop your business strategy for the upcoming year. We recommend you reaching out to your Office Leader and Business Coach to arrange a time to meet and discuss your plan, as well as set accountability targets for your success. And – just as an added benefit, once you’ve submitted your business plan you will automatically be entered into a drawing to win an iPhone 11 (or equivalent device of your choice). Good luck!

Your success is our success – let’s work together to make 2020 the best year ever! 

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3 Key Focus Areas to Accomplish Goal:

Each focus area are smaller segments that make up the one large goal.  For instance, if your one big goal is to take over a neighborhood, then the three focus items might be to:
 
1) Identify farm
   a. Action Items (Pull data from 1 mile around home)
2) Mail twelve snail mail pieces to farm
  a. Identify what day each piece goes out
  b. What piece is mailed
3) Host an event for said farm area. 
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# of transactions you need to close in 2020

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# of Seller Representation

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# of Buyer Representation

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Number of UCR Conversations I need to have

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Number of Listing Appointments I need

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Number of Listings I need in 2020

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Number of contacts I need to make:

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Number of Buyer Appointments I need in 2019

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Number of Buyers I need in 2020

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Weekly Engagement Activities


How often do you spend time doing:

.

Total Weekly Goal: 

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Property Tracker Account setup for client {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What is your biggest concern in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Did you attend the John L. Scott 2019 Convention {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Please provide any recommendations and or suggestions on how we can improve the experience? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you use a Client Relationship Management system? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which CRM System do you utilize? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many clients are in your relationship database right now? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many UCR contacts will you want to have in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Client Increase: {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you want help inputting contacts into your database? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Have you categorized your database? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like help categorizing your database? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you send seasonal items? (Thanksgiving, Housing Forecasts, Happy Holidays) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many seasonal items do you want to send in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many and at what frequency do you send seasonal items below?

E-Mails {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Email frequency {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Mail {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Mail frequency {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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In Person (pop-by’s, coffee, lunch, etc.) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you participate in your office Snail Mail CRM? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many contacts are in your database? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What is your goal for contacts end of 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How FREQUENTLY are you sending your database something digital? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How often do you want to connect digitally with your client? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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UCR - Ultimate Client Relationship®

How many Property Tracker® accounts do you have? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many Property Tracker Accounts will you add in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many MarketInsights sent per month? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many clients will you sign up for John L. Scott Buyside Market Update? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many Market Insights will you add in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How do you periodically engage with your relationship database? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which activities do you want to increase or add in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which of the following do you use? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many people follow your business page? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Have you customized your John L. Scott website? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which ones have you completed? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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If you farm a neighborhood, which neighborhood(s) do you target? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Will you farm a new/different neighborhood in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Approximately, how many homes are in these neighborhoods? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What is the turnover in those neighborhoods? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a neighborhood/community Video? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to create a neighborhood/community video in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a John L. Scott Realtor Spotlight video? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Broker Associate Video? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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When will you have one? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Have you boosted the video? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How do you advertise these videos? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Community Involvement {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which community service programs are you involved with? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which service clubs are you involved with? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which networking groups are you involved with? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which social groups are you involved with? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What community involvement will you join in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Home Owner Direct - Do you reach out to sellers not on the market to express that you have a buyer and would like to show their unlisted home? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many homes have you sold this way in the last year? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which John L. Scott L.A.B.S. have you taken? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Which John L. Scott L.A.B.S. are you interested in taking? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a formal presentation? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to create or make your presentation better in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize the Black Box? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you leave the Black Box behind with your client? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Is your Black Box customized? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize the Selling Your Home Guide {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Is the Selling Your Home Guide Customized? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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For what do you use Cloud CMA for? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Pre-Listing Packet? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to create one in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What's in it? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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What day do you typically launch new listings? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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On a new listing, do you or someone else host an open house on Saturday & Sunday on the 1st weekend? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a Certified Open House Specialist? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to obtain this designation in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you walk the immediate neighborhood Early Entry for Neighbors (Every New Listing) {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you participate in the Every Neighbor Postcard Campaign on every new listing {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you boost the following? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Average boost investment per listing? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you hire a professional to take home photos on most new listing? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you hire a photographer or videographer to do a video of on every listing? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a Certified Seller Marketing Specialist® or Candidate? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to obtain this designation in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you know that you can make additional income by referring them to our Relocation department? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize Luxury Portfolio and/or Exceptional Homes by John L. Scott® materials? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to learn more about these programs? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize the following John L. Scott tools? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to learn more about them? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Are you a Certified Buyer Representation Specialist® or Candidate? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to obtain this designation? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you utilize a: {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Part Time/Full Time assistant? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like to hire a Part Time/Full Time assistant in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you want help with finding an assistant? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you be interested in attending one of these courses in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Have you hired a business or life coach? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Who? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you want to have business or life coach in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Who are you considering? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Buyer’s Agent? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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How many? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you want to hire a Buyer's agent in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like help sourcing candidates? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you have a Seller’s Agent? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Do you want to hire a Seller's agent in 2020? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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Would you like help sourcing candidates? {{ Cognito.resources["required-asterisk"] }} , { binding firstError.message }
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